For the first time in its 21-year history, “driver shortage” didn’t crack the Top 10 overall concerns in the American Transportation Research Institute’s annual Critical Issues in the Trucking Industry survey. So why do recruiting and retention still appear to be challenges for fleets? A freight market sending mixed signals and a recruiting environment where the old playbook no longer applies don’t help. After four years of overcapacity and soft demand, driver
How Will Carriers Hire and Keep Drivers in 2026?