There was a time when dash cameras were optional for fleets. If operations were running safely, cameras weren’t absolutely necessary. Those days are over. 

Dash cams and video telematics are now essential tools for modern fleets. They reduce risk, cut insurance costs, improve driver behavior, and protect carriers from costly litigation. The hardware and software in this area of freight technology have made remarkable strides in recent years, and that progress is evident in Geotab’s new GO Focus Plus dash cam. 

Let’s explore why the GO Focus Plus stands out from its competition and delivers measurable results for fleets of all sizes.  

The Geotab advantage: One unified platform 

Geotab brings together telematics, compliance, analytics, safety monitoring, maintenance tracking, and now video intelligence and driver coaching in a single, unified system. This is a significant advantage compared to juggling multiple platforms or dealing with standalone camera providers like Netradyne, Samsara, or Motive. 

When all your fleet data lives in one place, you get complete visibility without the frustration of switching between systems. Your safety managers, dispatchers, and maintenance teams are all working from the same source of truth. That means faster decisions, better communication, and a clearer picture of what’s happening across your entire fleet. 

For fleets already using Geotab telematics and ELD solutions, adding GO Focus Plus creates a seamless ecosystem where vehicle data and video work together to give you insights that standalone systems simply can’t match. 

Building a culture of safety and reducing risk 

It’s tempting to view video telematics as something you need only in a worst-case scenario. And yes, video footage can exonerate drivers and protect carriers from costly accident judgments. But cameras like the GO Focus Plus are far more valuable because they help prevent the worst-case scenario from happening in the first place. 

Insurance costs continue to grow at a rate that frustrates fleets large and small, and unfortunately, that trend shows no signs of slowing down. Fleets that can demonstrate a genuine commitment to safety will fare better with those increases and manage overall costs more effectively than those that can’t. 

Real-time coaching that changes driver behavior 

Every fleet wants to be safer, but wanting safer operations doesn’t automatically translate to changed driver behavior.  

The GO Focus Plus features an inward-facing camera that delivers audio cues to drivers the moment risky behaviors occur. The system analyzes behavior in the vehicle and detects issues like phone use, fatigue, distracted driving, tailgating, and hard braking. Then, it delivers instant voice prompts to help drivers self-correct. 

In a recent pilot deployment, the voice coaching functionality helped reduce tailgating by 90% and phone use by 95%. 

From incident-based to behavior-based safety 

Instead of reacting to individual incidents, the platform identifies behavior patterns and repeat offenders over time. 

Every event detected by GO Focus Plus connects to a complete coaching workflow inside MyGeotab. When a behavior pattern is flagged, managers can assign a coaching session in the platform, track the driver’s progress over time, and recognize improvements as they happen. 

The system tracks performance changes over time, so you can see which drivers are improving, which coaching methods are working, and where you need to adjust your approach. 

When you can see which drivers consistently exhibit risky behaviors and which behaviors are trending across your fleet, you can implement targeted coaching that changes outcomes. 

Precision, speed, and accuracy that saves time and money 

Some cameras and video telematics platforms have frustrated both drivers and managers by being flat-out wrong about driver behavior. A driver gets pinged for distracted driving when the event wasn’t clear. A false alert triggers a hard braking occurrence that never happened. These inaccuracies create serious problems. 

For drivers, false alerts feel unfair and undermine trust in the system. For managers, inaccuracy means spending valuable time reviewing footage to verify events, time that could be spent addressing genuine high-risk situations. It’s a job satisfaction nightmare that no fleet needs. 

GO Focus Plus delivers precision consistently above 99% for detecting risks like distraction, fatigue, and tailgating. Managers get reliable information they can act on immediately, without second-guessing the system. 

When the platform flags an event, you can trust it’s legitimate. When it assigns a severity level, you know it’s accurate.  

It also delivers high-quality, clear video from both its outward and inward-facing cameras. Whether you’re reviewing a potential incident, coaching a driver, or defending against a fraudulent claim, you’ll have crystal-clear visual evidence without wondering if important details are missing or pixelated. 

Installation that doesn’t waste time 

Time is money. GO Focus Plus is designed for easy installation and automatically pairs with Geotab GO ELDs. There’s no complex setup, no manual calibration required, and no need for IT support.  

Once you have these cameras, you won’t waste time on installation when your trucks could be on the road generating revenue. 

Customization for your fleet’s unique needs 

Not all fleets haul the same freight, and not all vehicles should be monitored the same way. A cement truck experiences different driving dynamics than an LTL delivery vehicle. A flatbed hauling steel will have different hard braking thresholds than a van carrying electronics or apparel. 

GO Focus Plus offers extensive customization to account for these differences. You can set custom rules and custom combinations of rules to watch what you want to see based on your fleet’s specific freight types, routes, and risk profiles. 

This flexibility ensures the system works for your operation rather than forcing you to adapt to rigid, one-size-fits-all parameters.  

Transflo and Geotab: A partnership that delivers value 

The GO Focus Plus represents a significant leap forward in fleet safety technology, and it’s more affordable than many competing camera systems on the market. 

When you choose GO Focus Plus through Transflo, you gain more than hardware. You unlock a complete safety ecosystem backed by two trusted leaders in fleet technology.

Here’s what fleets get: 

• A unified platform that eliminates the complexity of managing multiple systems 
• Real-time driver coaching that produces documented reductions in risky behavior 
• Industry-leading precision and accuracy that saves your managers hours every week 
• Behavior-based safety insights that help you build a culture of continuous improvement 
• Integrated coaching workflows that make follow-up and recognition part of your daily operations 
• A system that continuously evolves to stay ahead of emerging risks 

The days of treating dash cams as optional equipment are long gone. Fleets that fail to invest in video telematics face higher risks, higher costs, and less control.  

With its precision, real-time coaching, easy installation, and seamless integration, the GO Focus Plus answers that question.