The demand for freight visibility is intense. Blame it on the “Amazon Effect,” or whatever you will, but the impacts are felt by all shippers, third-party logistics (3PL) and motor carriers. Each has customers expecting to have the same, instant access to delivery information on truckload shipments as they do on parcels delivered to their doorsteps. Demand for freight visibility has only accelerated during the past 18 months of global supply chain disruptions, manufacturing delays and depleted inventories. According to a pre-pandemic survey in 2019, shippers and freight brokers lacked confidence in carriers’
How Small Carriers Can Pack a Big Punch in Freight Visibility
